PLAE, Inc. is seeking an Email Design and Marketing Coordinator

PLAE, Inc.

Job Description

Job Title: Email Design and Marketing Coordinator

About PLAE:
We’re a start-up. PLAE is the next-generation lifestyle brand. We inspire the joy of play by creating products infused with design, quality and fun, for anyone who ever was – or still is – a kid. This is an extraordinary opportunity for the right candidate to be in on the ground floor of the next great global brand. Founded in 2012, PLAE creates innovative products inspired by play.

The ideal candidate can roll up their sleeves and get the job done in a fast-paced, high-growth environment. They are driven, capable, adaptable and results oriented. Like all members of the PLAE team, they will be a champion of PLAE’s values including achieving big things, demonstrating the highest level of respect and professionalism, lending a helping hand and having fun.

Would you like working in a fast paced and multicultural environment? Then PLAE is the right place to be! Become a member of our successful Ecommerce team based in San Francisco, CA.

Role:
The Email Design and Marketing Coordinator will design email campaigns to align with marketing strategies that drive aggressive traffic and revenue growth. This hands-on role spans strategy and planning; creative development and production; testing, analytics, and reporting; as well as execution.

Key Responsibilities:
• Design, code, and test email campaigns
• Develop email marketing strategies to support key business priorities including new product launches, seasonal marketing campaigns, and CRM goals such as customer acquisition and retention.
• Analyze email performance, including engagement and sales metrics, and leverage learnings to inform campaign planning and optimization.
• Build email testing roadmap and drive test execution to enable continuation optimization of campaigns.
• Partner with creative team to develop high-performing, brand-enhancing email campaigns: write creative briefs; provide creative feedback.
• Manage and support campaign execution including customer segmentation, testing protocol, and technical execution. Build audiences, refine HTML to launch email campaigns.
• Build strong working relationships with email vendors and partners.

Qualifications, Skills & Requirements:

• Minimum 2 years experience including relevant email design and digital marketing strategies and execution
• Strong eye for design and ability to creatively work within brand guidelines to create exciting and effective email layouts
• Very comfortable developing designs in Photoshop and then translating them to code
• Command of coding languages (HTML, CSS, etc.)
• Strong analytical and problem-solving skills, plus curiosity and enthusiasm to identify opportunities for analysis and optimization, and execute changes quickly.
• Handle professional design critique and incorporate into fast-paced iterative design process
• Excellent written and verbal communication skills; strong interpersonal skills
• Excited to work in a collaborative team environment
• Familiarity with email-specific tools (Sailthru, Responsys, ExactTarget, etc.)
• Bonus – proficiency in Illustrator & InDesign, experience in animation, copywriting skills

If you are a flexible, open-minded, and dedicated individual, PLAE offers interesting opportunities not only in an exciting and challenging industry, but also an enjoyable and open working atmosphere.

If you have the drive and commitment to work in the dynamic and demanding PLAE environment, please submit your application in the form of your resume, portfolio, and possible start date.

PLAE is an Equal Employment Opportunity (EEO) employer. It is the policy of PLAE to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

We are only considering local San Francisco Bay Area candidates.

For additional information please email: team@goplae.com

Thank you for your interest and we look forward to speaking with you.

Application Details

PLAE is an Equal Employment Opportunity (EEO) employer. It is the policy of PLAE to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

We are only considering local San Francisco Bay Area candidates.

For additional information please email: team@plae.co

Source:  

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